>> the first is that we're issuing new school wellness guidelines to help build healthier learning environments for our kids. and as part of this effort, we'll be eliminating advertisements for unhealthy food and beverages in our schools. because i think we can all agree that our classrooms should be healthy place where is kids are no, ma'am bombarded for ads for junk food. our second announcement focuses on school breakfast. i cannot possibly overstate how important this is. right now millions of children in this country are showing up to school hungry every day. and that's why we're expanding our school breakfast program, ensuring that nearly 9 million kids in 2,000 schools start their day with a nutritious breakfast. >> joining me now, chef and owner of kraft restaurants. tom, we have come such a long way, when you consider what michelle obama has been campaigning for. >> pretty much dent kept at bay now for other children. the message is definitely getting across. the importance of school breakfasts, it really gets them learning. there was a study done recently that kids that get breakfast,